Do you have your own business that brings a good income? But what entrepreneur doesn't want to get more money? That's right, none. And to increase the profit of your business, you need to advertise it. But the trouble is that not everyone can advertise their business effectively, and many simply do not know some of the features of advertising their business. That's what we'll talk about today.

How does your company differ from the major market players? Not even so: how does your company differ from Microsoft? Many, but one of the key differences is precisely the differences in the advertising budget. As soon as a major player releases a product, a powerful advertising machine is immediately launched - television, the Internet, newspapers, radio, popular people are shouting about the benefits of this particular product. But you can't do that, you just don't have enough money for it. So, it is necessary to choose some "budget" option.

Distribution of leaflets

Everywhere you can only hear about the fact that small businesses should advertise through the distribution of leaflets. They say they are cheap, the pay of the givers does not hit the pocket, and there are just a lot of people on the street whom you are ready to interest. Nonsense, and complete. Yes, leaflets sometimes work very effectively, but this is not the rule for most cases.

Here is a simple example – a student is walking down the street. A poor student who is thinking about passing a session, about a girlfriend, about a future job. A man approaches him, hands him a leaflet. A leaflet advertising a jewelry store for the middle class. What will the student do? That's right, he will crumple up and throw away a piece of paper, because he simply cannot afford jewelry.

Unfortunately, there are a whole bunch of such examples in real life. The chance that you will hook the right people with your leaflets is extremely small. As a result, there is no target audience on the street, there are no ways to control the recipients of leaflets, there are no guarantees of success. So we can say that leaflets are not your choice. Although here a lot depends on your business, on the product itself that you offer.

Billboards: advantages and disadvantages

Again, you can return to the target audience and financial capabilities of your company. Consider advertising on billboards. How often we can see advertisements of various companies, various products. But usually such advertising is also carried out by those companies that have good financial capabilities and resources. Why? It's simple: such advertising is not designed for the fact that everyone who looks at the billboard will immediately run to the store for the goods. Such advertising is designed only for the fact that when a buyer chooses a product for himself, he will remember that he has already seen a billboard advertising a certain product. That is, companies advertise not for direct sales, but for an indirect effect on the consumer. If the "big fish" can afford to do it, then you just can't do it. Well, why spend tens of thousands of rubles on something that simply won't have an effect?

Advertising in newspapers

Therefore, it is necessary to look for a way of advertising that will affect exclusively the target audience. Where can I find him? And the answer lies on the surface – you just need to place ads in newspapers. People read newspapers with advertisements for a reason, they hope to find something in them that interests them. Yes, that's the way things are. If you create a high-quality ad in the right newspaper, then you will be able to advertise your business quite effectively. There are many advantages of this method of advertising. First, you reach out directly to the target audience. Yes, for those people who really want to buy your product, and not just randomly look at it. Secondly, it is the price. Now most of the newspapers provide the service of free placement of ads, which is already fine. Yes, some ads are paid, but their price is not so high. It all depends only on your desire to pay a small amount of money for a practical guarantee of success. Thirdly, in such ads you can really show your creative potential.

How to compose an ad text

It is only important to know that "gray" and boring ads simply do not work. People glance at them, but only rare newspaper readers stop at them. It is here then that the question arises about the correct spelling of the ad. It is necessary to write a high-quality "clue", make a small main text, focus on numbers. That is, if you have a desire to submit an ad to a newspaper, then this ad should not be just a piece of absurdly typed text, it should be a manifestation of art. If you can create such an ad, that's fine. If not, then you should contact special firms that deal with such issues. Or just find an intelligent copywriter. Play JETX at BOOI and Win big!